Video clip from the TReGo campaign video.


Add- Ons design and development.


Cargo bikes Design and development.

Made in collaboration with renown bicycle company and manufacturer.

Lightning object based on a Tensile structure, The lamp can be positioned in a variety of postures since the structure is connected together by the electric cable and not by joints.

A balance between the reflector and a Tungsten weight as well as the friction plays a crucial part keeping the structure balanced in different postures.


Develop and design SKU tracking system mounted on shelves

I Have been Working with metal and aluminum for many years. Designing, bending, welding (Mig and Tig), machining and so on. 

Metal is one of my favorite materials to work with.


Hand sketched on paper or tablet are the fastest and most free form of designing and conceptualizing. The possibility to evaluate different forms quickly in the one hand and to establish the design's "spirit" on the other is essential part of every successful design process.

Since many years I've been photographing, mostly combining photography with my passion to travel and nature but also as a tool for product and studio imagery.

In this collection most of the portraits are of children in south east Asia.


Processing hand sketches into a presentation-quality renders helps in creating a strong design language and upgrade the design in general, It is a fast and efficient way to compare form and color alternatives.

The ability to successfully convert 2D design into a 3D model allows the designer to work on details, solve problems, communicate with engineers, designers and clients, analyze the model  and prepare the parts for manufacturing. 

The challenge for the designer is to do all of the above while keeping the integrity of the initial design on the 3D model.

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